NEW DEVELOPMENT: Extell launches leasing at 555TEN; Escobar adding style to 222 East 44th

● BLDG MANAGEMENT Escobar bringing creative vision to 222 East 44th tower Interior desig

● BLDG MANAGEMENT Escobar bringing creative vision to 222 East 44th tower

Interior designer Andres Escobar is bringing his creative vision to 222 East 44th Street, the 41-story tower being developed by BLDG Management.

222 East 44th

Escobar, working with Handel Architects and executive architect SLCE, will be responsible for the design of more than 400 apartments, as well as the building’s multiple amenity spaces and common areas, starting with its visually powerful, double-height lobby. “My role in this extraordinary project is to convey the exciting architecture to the residences and shared spaces,” said Escobar. “In my mind, the design must be timeless, rather than trendy, and so I have created a contemporary aesthetic that will have continued relevance and sophistication.” Embracing the sheer volume of the 30-foot high lobby space, Escobar has fashioned an entry with regal impact. The lobby will open onto a reflecting pool topped by a 32-foot waterfall. Amenity spaces include a fitness center that registers visual simplicity, a spa-like pool area, two distinctly different lounges. On the sixth floor will be a relaxed, more informal space with gaming areas, television lounge and outdoor terrace. On the penthouse floor, Escobar has designed an elegant communal space surrounded by walls of windows a bar and catering kitchen.


Extell Development Company has commenced leasing for immediate occupancy at 555TEN. The 56-story luxury rental building overlooks the Hudson River stands nearly 650 feet tall.


Located on the Far West Side at the corner of 10th Avenue and 41st Street, Anna Zarro, Senior Vice President of Extell Marketing Group, the exclusive leasing firm for the building, said, “555TEN provides extraordinary amenities and services to its tenants and we expect it be very well received in the marketplace.” Designed by SLCE with interiors by McGinley Design, residences at 555TEN start on the 14th floor and include lofts, one, two and three bedroom layouts with the signature Extell Choice, which allows renters to choose from a selection of finishes. Units have built-out closets, in-unit Bosch washers and dryers and an Urmet intercom, a building notification system that doubles as an inter-apartment communication device. 555TEN has an entire floor dedicated to health and wellness including an attended fitness center with a private studio, weight room, and saltwater lap pool. 555PLAY offers a private bowling alley, arcade and children’s playroom. The rooftop has a bar and lounge with indoor/outdoor fireplace, outdoor sundeck and swimming pool. There is also a covered outdoor dog park and on-site pet care provided by Throw Me A Bone, 24-hour doorman and concierge staff, bike service station, storage , building-wide single sign-on WiFi and a mobile app to manage building services. Net Effective leasing prices range from $2,995 for lofts and up to $9,230 for three-bedrooms.

● ADVANCE REALTY Harlow takes its bow in Hoboken

Hudson County and City of Hoboken officials joined representatives from Advance Realty tfor a ribbon-cutting ceremony to celebrate the grand opening of Harlow, the developer’s new community of 140 luxury apartments at 1330 Willow Avenue in Hoboken, New Jersey. The seven-story building offers a mix of studio-, one-, two-, and three-bedroom residences with the neighborhood grocery store, Trader Joe’s, slated to open next year on the building’s ground floor. Amenities and services include a 24-hour concierge, outdoor pool and deck, fitness center, play room, rooftop terrace with barbeques, resident lounge, multiple business centers, package room, bike storage and on-site parking garage. Jacqueline Urgo, president of The Marketing Directors, which serves as the exclusive marketing and leasing agent for the apartments, said, “With ground-floor retail that caters to today’s city dweller, a complete array of high-end amenities, and premier location at the gateway of Hoboken with convenient access to key transportation hubs, Harlow is a unique rental opportunity.”

NEW DEVELOPMENT: Extell launches leasing at 555TEN; Escobar adding style to 222 East 44th : Real Estate Weekly